There’s something magical about running in October—the crunch of leaves underfoot, the cool air, and the energy of the season. But for runners across the country, Halloween isn’t just about candy and costumes—it’s about community, creativity, and fun runs with flair.

According to Women’s Running, there are roughly 1,800 Halloween-themed road races held each year in the U.S. In fact, Halloween ranks as the second most popular holiday for running events, just behind Thanksgiving. That means runners everywhere are trading their turkey trots for trick-or-trot races.

And the momentum keeps growing: Running USA reports that race participation is up about 8% in 2024, with more people than ever getting back on the start line. The New Yorker even dubbed costume running “a more inclusive and social form of racing,” turning competitive miles into celebrations of creativity.

👟 Our 2025 BRS Halloween Event Weekend by the Numbers

At the Brewery Running Series, we see that same energy in every community we visit. This past weekend we hosted 12+ Halloween-season events across 11 BRS locations (MN hosted a 2x double-header). We had a blast! 

• 1,272 participants
• 3,843.2 collective miles logged
• Approx 1,500 post-run beers cheersed 🍻
• $2,500+ raised for local nonprofits

That’s thousands of steps (and sips!) that prove running can be about joy first, finish lines second.

🕸 Why It Works

So why are runners drawn to Halloween races?

1. Costumes make running less intimidating. When everyone’s dressed as superheroes or skeletons, it’s about fun, not fitness metrics.
2. It’s a social event. Costumes spark conversation and laughter—especially when someone runs a 5K in a full inflatable T-Rex suit.
3. It connects community. Our races support local breweries and local causes, keeping the focus on togetherness.

💀 Cheers to Running for the Fun of It

As we wrap another spooky-season of runs, we’re reminded that our favorite part of any run, is THE FUN.